Samsung Digital Campaign
Campaign
Digital
Online Ads
Design
Microsite
Social Media
At my current workplace, we were tasked with creating an online, engaging and interactive campaign focused on highlighting their technology which supports keeping teachers and students to stay connected.
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Working alongside our copywriter and DEVs team I was able to create this digital campaign.
Sourcing complementary imagery, as well as keeping it very product focused this B2B I was able to produce the required landing page, emails, web banner and LinkedIn social post to the guidelines of Samsung.
Landing page
Key Objective: Engage customers by encouraging them to explore how the portfolio of Samsung ultra-high-definition (UHD) Interactive Displays, used together with the Boxlight blended learning platform allows teachers and students to stay connected, collaborate and seamlessly share ideas in real time in an in class, at home or hybrid learning environment.
Key Goal: Awareness
The landing page encourages visitors to watch the featured video and download the supporting assets. The three personalized emails direct recipients to the dedicated Microsite, Web banners, and multiple social posts for their partners to use across their social channels.
This campaign should be targeted at:
K-12 School Districts: Top 1,000 districts (those with 9,000+ students)
Key decision makers that require the best technology innovation solutions that allow teachers to deliver an enhanced learning experience to in class and at home students.
Target Audience:
Information Technology Decision Makers (ITDM)
IT/Technology Lead, IT Director
CTO, Director of Technology, Administration, Curriculum Director, Teacher, Academic Management
Line of Business (LOB): curriculum directors, school leaders
EDMs and workflows
Web banners
Quarterly Dispatch for Samsung Verticals.
Every quarter we are tasked to create interactive, engaging, and relevant flipbooks.
Touching each part of the department, from our content team reading through whitepapers, PDFs, E-books, and blogs, to designing layouts, and buttons, to the DEVs team, embedding each into their own specialised webpage. We generate a total of 6 for the different verticals of Samsung.